Business & Wholesale
Food Brands and Solutions Built for Retail.
- Meals produced daily
- 20K+
- Years of experience
- 15+
- Industry awards
- 30+
- Made in Ireland
- 100%
What we do
One partner, from recipe to shelf.
Whether you need branded product on shelf, volume supply or a range developed under your own label, we work as an extension of your team.
Supermarket partnerships
Award-winning retail ranges with strong shelf performance — chilled and frozen ready meals, soups, sides and family trays.
Wholesale supply
Supporting national and regional wholesalers, cash & carry and online grocery with up to 20,000 meals a day.
Retail distribution
Our nine brands across Ireland and the UK, with formats from single serves to multipacks.
Food service
Consistent, portion-controlled meals for contract caterers, hotels, corporate catering, schools and universities.
Private label manufacturing
PrivateLabel.ie — recipe development to final packaging, short or long runs, chilled or frozen.
Product development
A chef-led team that has developed bespoke meals with O'Briens, Potbelly USA and MuscleFood UK.
Specialist dietary solutions
GLP-1 friendly, high-protein, 100% vegan and certified halal ranges — including for healthcare.
Brands for your shelves
Nine ready-made ranges.
Business enquiries
Let's talk about your range.
Tell us what you're looking for and our commercial team will come back to you.
Secret Recipe Ltd
Link Road Business Park, Unit 4
Ballincollig, Co. Cork
P31 V051, Ireland